Indeed it was with the inception of the quintessential Lala retail label in 1972 that the trading house first started consumer retail. Today, with over 50 years of seasoned experience, the Lala brand continues to provide quality material through custom prints throughout the year.
Lala Classic, the first consumer label by the textile house became a market force almost immediately for its focus on unique personal style, affordability and a quality understanding of colours.
Following the success of their first consumer brand, Lala further branched out with a niche label Sana & Samia, which continues to offer summer, mid-summer and winter fabric ranges within an accessible price range. The Sana & Samia brand has also expanded to include Celebre and Magnifique - collections of exclusive midsummer embroidered chiffon. These ranges focus on classic designs with an emphasis on embroideries that enhance the original Sana & Samia design ethos.
The House of Lala also encompasses Kesa and La Femme – their high end custom designer lines steeped in the embroidered aesthetic. Indeed the ethos of Kesa and La Femme are designs that combine existing tradition within a contemporary context. Kesa itself offers a variety of designs from the more minimalist aesthetic to engaging floral, ethnic, oriental, and modern art inspirations thereby catering to a diversity of women and their personal styles. La Femme specifically draws design and colour inspiration from nature and its surroundings while incorporating the rich traditions of the East.
Currently Lala is available nationwide in all leading cities of Pakistan and their lines, collections and brands are known for its versatility of design and price range, ensuring the brand is always accessible to a large diversity of women.
